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Musikmesse, Musikmesse Plaza and Musikmesse Festival not to be held in April 2022 – new event and festival concept being planned
The consumer trade fair formats Musikmesse Plaza and Musikmesse Festival will not be held in April 2022 owing to the current situation and the short lead time involved. Hygiene rules made planning very difficult above all for large-scale concerts by international artists, concerts in clubs and unusual locations, and music education events. The dramatic transformation in the instrument market, where over 70 percent of sales are now attributed to a small number of online retailers, has already had a very negative effect on the Musikmesse trade exhibition in recent years and is one of the factors driving the transformation from a B2B to a B2C event. In view of this, Messe Frankfurt will no longer be continuing the B2B part of the Musikmesse but instead will restructure music-related B2C formats at a later point in time.