At last year’s Musikmesse, the première of ‘The World of Vintage Guitars’ proved to be a magnet for the international guitar community. Accordingly, the format has been expanded this year and is set to reach its highpoint at ‘Musikmesse Plaza’ on Saturday.
The heart of the special area is the ‘Gibson Les Paul – The Classic Years’ exhibition where visitors can relive the history of this electric guitar landmark over the years from 1952 to 1962. Gibson USA is supporting the presentation with specially made reproductions from the Gibson Custom Shop, which bring the spirit of the company’s world-famous models into the present time. Also to be seen is the ‘Guitars of the Stars’ exhibition with original instruments and amps of international stars. In a sound cabin, visitors can immerse themselves in the fascinating world of vintage guitars and play Fender, Gretsch and Gibson models with expert supervision.
Under the motto ‘Rate your guitar, visitors who bring their guitars with them have the opportunity to have their instruments assessed and valued by experts. Additionally, guitarists can learn what they should consider when carrying musical instruments with parts made of protected woods. During Musikmesse, No. 1 Guitar Centre Hamburg will also hold a professional-development event on the subjects of ‘Vintage guitars as investments’, ‘CITES Wood ID: trade with protected woods’ and ‘Vintage amps with valve technology and their characteristics’.
Musikmesse Plaza with Fender and Gibson Workshops on the Saturday
On Saturday, 6 April, Messe Frankfurt presents ‘Musikmesse Plaza’, a completely new event aimed specifically at music lovers where visitors can buy instruments, equipment, recordings and merchandising products directly from manufacturers and retailers. Moreover, ‘The World of Vintage Guitars’ will be continued during Musikmesse Plaza and supplemented by a variety of event highlights.
For example, under the heading ‘Fender by Leo Fender: The evolution of Fender’s electric guitars 1950-1964’, visitors can see a documentary exhibition on the history of the US company and the development of its models. At 11.00 hrs, renowned German guitarist Thomas Blug will bring guitars from this epoch back to musical life during a workshop. The programme will be chaired by Marc Wilkes of No. 1 Guitar Centre Hamburg.
Gibson fans can also look forward to a workshop with celebrities when, at 14.00 hrs, musician, producer and composer Peter Weihe and vintage expert Drew Berlin will take visitors on a journey through the history of Les Paul.
‘The World of Vintage Guitars’ is supported by Reverb.com online market place and Reverb experts will be on hand to provide advice about high-grade vintage instruments and equipment during Musikmesse Plaza.
Les Paul Night on Friday: Gibson sounds live on stage!
The weekend starts at 19.00 hrs on Friday evening with a unique concert experience for classic rock fans. The ‘Les Paul Night’ presents legendary songs from the late fifties, as well as the sixties and seventies, which were decisively influenced by the characteristic Les Paul sound. The set list covers the spectrum from the Rolling Stones, via Led Zeppelin and Eric Clapton, to Wishbone Ash.
Although the focus is on the instrument, the line-up is also in a class of its own. Among those rocking through three decades of music history will be Scorpions guitarist Matthias Jabs, as well as Thomas Blug, Peter Weihe and Drew Berlin. The Les Paul Night will be held in Forum.0 and is part of the Musikmesse Festival with evening concerts at the Exhibition Centre and in the city’s clubs.
Visitors of Musikmesse and Musikmesse Plaza have free admission to all parts of the ‘The World of Vintage Guitars’. The exhibition can be found in the foyer of Hall 4.1 during Musikmesse and in Hall 1.1 during Musikmesse Plaza.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
* provisional figures 2018