Music & Sales Professional Equipment GmbH has announced it will present a comprehensive spectrum of new HK Audio products in Hall 3.1 at Prolight + Sound 2018. Additionally, the company will present an experiential concept focusing on the new generation of LUCAS-NANO products in Hall 4.1, which is part of both Prolight + Sound and Musikmesse. HK Audio is also co-organiser of the complementary programme of events in Hall 4.1 and Technology Sponsor of the ‘Business Academy’ lecture area in Hall 11.1. Following a one-year break, 2018 marks the return of the Music & Sales P.E. GmbH to the event duo for the music and event sector.
“HK Audio has stood for top quality sound ‘Made in Germany’ for over 30 years – for both PA professionals and musicians. We are delighted about the decision of the Music & Sales management to return to Frankfurt in 2018 and to reach out individually to its target groups by making presentations in several different halls. Moreover, the company is the perfect Technology Partner for the stage in Hall 11.1 and we are looking forward to a variety of interesting events there”, says Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt.
“We will have numerous new pro-audio products with us at Prolight + Sound 2018 – the most for ten years. The fair is the ideal setting for a product launch because we can reach not only professional users there but also our worldwide sales partners and international trade journalists. The new concept for Hall 4.1 also represents an exciting approach and gives us the opportunity to interest musicians, entertainers and DJs in our new, specialised systems of the LUCAS-NANO, product line”, says Nicolas Petit, Marketing Manager at Music & Sales.
Further details of the HK Audio events at Prolight + Sound and Musikmesse will be announced shortly.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary numbers 2017
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