"As hard as the crisis has been felt in the music and event industry, we are going full steam ahead to lead Musikmesse into a successful future," says Wolfgang Weyand, Director Musikmesse and Festival. "Against the backdrop of the upheaval in the instrument trade and the continuing tense market situation overall, there is no question that this will also require adjustments to the trade fair concept in the future. We are focusing on music and the social significance of making music - now more than ever! At the same time, we are open to new impulses and invite all market participants to approach us with their wishes and ideas. Together, we want to celebrate a festival of music, as the sector deserves after many months of lean times."
Musikmesse as a creative hotspot
In 2022, Musikmesse will continue to give companies of all shapes and sizes the opportunity to present their products - from key players to small manufactories. It continues to appeal to international professionals from the trade and distribution sectors and is also open to all music enthusiasts who want to find out about new products on the market.
One main focus for 2022 is the expansion of the product portfolio: In addition to musical instruments and sheet music, the fair will also give a platform to emerging market segments such as musical apps, smart and virtual instruments, AI-supported music production and digital label & artist solutions. As a supporting pillar of the event, the area of music education will also be expanded.
In addition, high-calibre congress content is planned for industry players from the cultural and creative industries. Messe Frankfurt wants to address not only musicians and authors, but also content developers, publishing experts, business developers, multipliers and influencers, thus giving the Musikmesse the character of a creative hotspot.
On Friday, 29 April, Musikmesse will be held parallel to Prolight + Sound, the leading international trade fair for entertainment technology.
Musikmesse Plaza with direct sales and a high experiential character
Musikmesse Plaza bundles content for an experience-oriented target group, ranging from ambitious musicians, collectors and instrument lovers to fans, newcomers and families. It opens as a complement to the Musikmesse on Saturday and Sunday.
Exhibitors at Musikmesse Plaza have the opportunity to reach end customers in a targeted manner and sell their products directly. The spectrum includes instruments to try out, sound carriers, merchandise, lifestyle articles and much more.
An attractive entertainment programme with workshops, meet and greets, interactive music events and concerts makes Musikmesse Plaza an attraction for everyone who loves and lives music.
Musikmesse Festival: Frankfurt celebrates the restart
After a long freeze on events, the sector is hoping for an explosion in demand for concerts and events. Messe Frankfurt wants to pick up on this development and make up for the "small anniversary" with the 5th edition of the Musikmesse Festival.
To this end, cooperation with event organisers, venues and other partners is again planned in order to bring the whole of Frankfurt to life for four days. The festival is also an attractive option for exhibiting companies at Musikmesse to present their brands to the general public in an event-oriented context.
Further details on the concept of the four-day musical experience will follow shortly.
The latest information about Musikmesse is available online at www.musikmesse.com.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
- Musikmesse announces date and first details for 2022 (pdf, 62 KB)