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11 – 14.4.2018, Frankfurt am Main

Musikmesse Brandworld Guitar 2017

Guitar Camp, Guitar College, Guitar Academy and Brand Area

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The Musikmesse Guitar Brandworld is an attractive special area of Hall 11.0, which is sure to set the pulse of every guitarist racing.

The Brandworld is split into four sections: ‘Guitar Camp’, ‘Guitar Brand Area’, ‘Guitar College’ and ‘Guitar Academy’.

Artists at Brandworld Guitar 2017

Jen Majura was to be seen live in the Blood, Sweat & Tears Box.

Dennis Hormes performed at the Guitar Camp.

Steve Stevens gave an exclusive performance at the "Musikmesse Guitar Camp" and on the Center Stage.

Guitarist and Annihilator producer Jeff Waters is one of the prominent heads of the international metal scene.

Nico Schliemann is the next guest at the Guitar Camp. Nico is present in the German charts for months with his band.

The Chicago-born guitarist and songwriter Bruce Gaitsch has participated in numerous international hits.

Just a few days after launch of the ‘Reaching Into Infinity’ Tour in 2017, the Dragonforce guitarist stopped at Musikmesse.

Karlsson has been playing his 6-string guitar for the power-metal band Primal Fear since 2008.

As a tour guitarist for Jeff Scott Soto, Marco Wriedt got to know some of the major venues in Europe.

Musikmesse Guitar Camp 2017
Experience guitarists at first-hand

At the Guitar Camp, visitors experienced the energy-charged performances of world-famous artists at first hand. The heart of the camp is the ‘Blood, Sweat and Tears Box’: in the intimate atmosphere of the sound-proof cabin, visitors got closer to top musicians than at any concert. Stars of the guitar scene were heard on their original instruments and setups every day of the fair.

After their performance, the guitarists were available to answer questions about their sets and techniques, as well as they were available for photos and autographs.

Artists in the Sweat, Blood and Tears Box

10.00 - 10.30 Marco Wriedt - 21Octayne
11.00 - 11.30 Magnus Karlsson - Primal Fear
12.00 - 12.30 Nico Schliemann - Glasperlenspiel
13.00 - 13.30 Jeff Waters - Annihilator
14.00 - 14.30 Herman Li - Dragonforce
15.00 - 15.30 Jen Majura - Evanescence
16.00 - 16.30 Bruce Gaitsch - King of Hearts
17.00 - 17.30 Dennis Hormes - DH Band
17.30 - 18.00 Simon Fuerst - Rea Garvey

Artists in the Sweat, Blood and Tears Box

10.00 - 10.30 Marco Wriedt - 21Octayne
11.00 - 11.30 Magnus Karlsson - Primal Fear
12.00 - 12.30 Nico Schliemann - Glasperlenspiel
13.00 - 13.30 Jeff Waters - Annihilator
14.00 - 14.30 Herman Li - Dragonforce
15.00 - 15.30 Jen Majura - Evanescence
16.00 - 16.30 Bruce Gaitsch - King of Hearts
17.00 - 17.30 Dennis Hormes - DH Band
17.30 - 18.00 Simon Fuerst - Rea Garvey

Artists in the Sweat, Blood and Tears Box

10.00 - 10.30 Marco Wriedt - 21Octayne
11.00 - 11.30 Magnus Karlsson - Primal Fear
12.00 - 12.30 Nico Schliemann - Glasperlenspiel
13.00 - 13.30 Jeff Waters - Annihilator
14.00 - 14.30 Herman Li - Dragonforce
15.00 - 15.30 Jen Majura - Evanescence
16.00 - 16.30 Bruce Gaitsch - King of Hearts
17.00 - 17.30 Dennis Hormes - DH Band
17.30 - 18.00 Simon Fuerst - Rea Garvey

Artists in the Sweat, Blood and Tears Box

10.00 - 10.30 Marco Wriedt - 21Octayne
11.30 - 12.00 Steve Stevens
12.15 - 12.45 Nico Schliemann - Glasperlenspiel
13.00 - 13.30 Jeff Waters - Annihilator
13.45 - 14.15 Herman Li - Dragonforce
14.45 - 15.15 Jen Majura - Evanescence
15.30 - 16.00 Bruce Gaitsch - King of Hearts
16.15 - 16.45 Dennis Hormes - DH Band
17.00 - 17.30 Magnus Karlsson - Primal Fear
17.30 - 18.00 Simon Fuerst - Rea Garvey

Artists Signing

10.45 - 11.15 Marco Wriedt
11.45 - 12.15 Magnus Karlsson
12.45 - 13.15 Nico Schliemann
13.45 - 14.15 Jeff Waters
14.45 - 15.15 Herman Li
15.45 - 16.15 Jen Majura
16.45 - 17.15 Bruce Gaitsch
17.30 - 18.00 Dennis Hormes

Artists Signing

10.45 - 11.15 Marco Wriedt
12.15 - 12.45 Steve Stevens
13.00 - 13.30 Nico Schliemann
13.45 - 14.15 Jeff Waters
14.30 - 15.00 Herman Li
15.30 - 16.00 Jen Majura
16.15 - 16.45 Bruce Gaitsch
17.00 - 17.30 Dennis Hormes
17:30 - 18.00 Magnus Karlsson

Musikmesse Guitar College
Professionals pass on their expert knowledge

At the Guitar College, workshops and master classes were given daily by renowned musicians in separate seminar rooms. There, they demonstrated their polished playing techniques, give practical tips and explain how musicians can optimise their playing.

Artists in the Guitar College (every day)

10.30 - 11.30 Dennis Hormes
12.00 - 13.00 Bruce Gaitsch
13.30 - 14.30 Marco Wriedt
15.00 - 16.00 Jeff Waters
16.30 - 17.30 Fabrizio Sotti

Musikmesse Guitar Area
Brand presentations

Guitar Area

Located in the immediate vicinity of the Guitar Camp, the Guitar Brand Area offers attractive exhibition space for companies from the percussion and guitar segments.

Musikmesse Guitar Academy

Guitar Academy

At the Guitar Academy, exhibitors show Musikmesse visitors selected premium instruments in action.

Every day at 11 a.m. and 3 p.m.: Thomas Blug – The perfect guitar sound, in hall 11.Via room #32.